AI-Driven Pricing

Smarter Pricing. Greater Profitability. Seamless Execution.

AI-driven pricing represents a transformative shift in how businesses approach revenue strategy, combining advanced algorithms with actionable insights to deliver unparalleled efficiency and accuracy. At Ducker Carlisle, we empower organizations to harness the full potential of artificial intelligence, optimizing pricing models to reflect real-time market dynamics, customer behavior, and competitive landscapes. By integrating cutting-edge technology with a collaborative approach, we drive measurable outcomes that improve profitability, streamline decision-making, and build a foundation for scalable growth.

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Transform Revenue Strategy with Smarter AI-Driven Pricing Models

Dynamic Pricing Optimization

Leverage AI-powered algorithms to dynamically adjust prices based on real-time market trends, customer behavior, and competitive data—maximizing value for your business.

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Customized Pricing Models

Develop tailored pricing strategies that align with your unique business objectives, using data-driven insights for improved efficiency and profitability.

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Predictive Analytics for Pricing

Harness advanced predictive analytics to anticipate market changes and consumer demand, ensuring your pricing remains competitive and forward-focused.

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Margin Enhancement Strategies

Utilize AI insights to identify revenue leaks and opportunities, enabling precise adjustments that enhance profit margins without compromising on customer satisfaction.

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Competitive Intelligence Integration

Gain a comprehensive understanding of your competitive landscape through AI-driven analysis, allowing you to make informed pricing decisions that position your business for leadership.

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Real-Time Performance Monitoring

Monitor and evaluate pricing impact with AI-enabled dashboards that provide actionable data and empower your team to respond to real-time insights.

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AI-Driven Pricing

Simplifying Complexity: Modern Pricing Solutions for Today’s Business Needs

Pricing

Unlock Hidden Profits Through Strategic Pricing Consulting

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Pricing
List Pricing

The Art of Pricing: Build Confidence with Optimized List Pricing

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List Pricing
Promotion Effectiveness

Boost ROI: Measuring and Enhancing Promotion Effectiveness

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Promotion Effectiveness
Configured Product Pricing

Tailored Pricing for Tailored Products: Master Configured Product Pricing

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Configured Product Pricing
Loyalty Programs

Cultivate Loyalty: Transform Customer Relationships with Top-Tier Loyalty Programs

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Loyalty Programs
Base Price Strategy and Optimization

Lay the Foundation for Profitability: Master Base Price Strategy and Optimization

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Base Price Strategy and Optimization
Targeted Quick Reprice

Strike the Balance: Optimize Margins with Targeted Quick Reprice Strategies

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Targeted Quick Reprice
Revenue Management Software Selection

Future-Proof Your Business: Selecting the Ideal Revenue Management Tool

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Revenue Management Software Selection
Net Price Optimization

Path to Profitability: Unlock Success with Net Price Optimization

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Net Price Optimization
Our Benchmarks

Revealing Strategic Insights: Ducker Carlisle's Thorough Benchmarking Approach

Ducker Carlisle hosts benchmarking studies dedicated to OEM parts and service spanning multiple global regions. View our benchmarks below.

Featured Case Studies

Explore how clients navigate challenges, establish enduring value and achieve success with data-driven insights, and tech-enabled strategic solutions.

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Case Study

Packaging Market Opportunity Assessment

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Case Study

Aftermarket Filtration Supplier

Case Study

Market Entry Example

Case Study

Unbiased, Independent Due Diligence for a Global OEM Supplier

Case Study

Inorganic Market Entry

Our competitive edge

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Our competitive edge

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“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi

“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi

“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi
Meet our Team

With worldwide coverage and unrivaled experience, we stand ready to support our clients wherever they are.

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Gene Metheny

Managing Principal
Boston, MA, USA
Gene is a Managing Principal at Ducker Carlisle responsible for the Pricing practice.
Gene has over 18 years of pricing experience ranging from price positioning to channel strategy and incentives. He is an expert at implementing price determination software and process transformation. Gene also has an extensive knowledge of supply chain including network design, inventory management, warehouse operations and manufacturing efficiency, and has completed several ERP implementations. Prior to joining Ducker Carlisle, Gene led the automotive aftermarket practice at Ernst and Young. Gene started his career with General Electric where he worked in 6 different GE businesses across all major business functions including procurement, manufacturing, engineering, and materials management. Gene holds a BS in electrical engineering from the University of Missouri at Rolla and an MS in business administration from Northeastern University in Boston.
Pricing

Kurt Ranka

Managing Principal
Troy, Michigan, USA
Kurt is a Managing Principal in Ducker Carlisle’s Pricing practice, where he focuses on Aftermarket revenue management, price optimization, and supply chain improvement projects.
Kurt holds a bachelor’s degree in economics and management from Albion College, and a master’s degree in industrial and manufacturing systems engineering from the University of Michigan-Dearborn. He has 20 years of consulting experience for automotive and industrials clients covering pricing strategy, business case development and achievement, implementation, and optimization for B2B and B2C pricing across many channel structures. Kurt has also led many aftermarket operations and supply chain improvement projects for automotive and industrials clients.
Pricing

Fabien Cros

Chief Data & AI Officer
Lisbon, Portugal
Fabien Cros is Chief Data and AI Officer at Ducker Carlisle and Co-founder of SparkWise Solutions, where he helps organizations harness the power of data and artificial intelligence to drive strategic transformation.
Fabien holds an MBA and a Master of Science in international business from SKEMA Business School. Formerly the Data & AI Country Lead for Manufacturing at Google Cloud, he brings over 12 years of cross-sector experience in AI, data strategy, digital transformation, and sustainable business innovation. He is the co-founder and host of PricingForThePlanet podcast, and the author of “Pricing and Monetizing Sustainability". As a seasoned speaker and educator, he regularly teaches at institutions like HEC Paris, Albert School, and OnTrain, and has published 30+ articles on AI, marketing, and sustainability.
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