Product & Portfolio Strategy

Product & Portfolio Strategy Solutions | Ducker Carlisle

At Ducker Carlisle, we help companies elevate their product and service offerings through a tailored portfolio strategy that keeps pace with evolving customer needs. Our consultants work closely with you to transform your product management capabilities—from strategic planning and market research to agile execution and performance optimization. By leveraging customer insights, cross-functional collaboration, and test-and-learn methodologies, we help you reduce product failure, accelerate time-to-market, and deliver real value to your audience. Whether you're refining your current portfolio or launching new innovations, we provide the structure, insight, and strategy needed to drive sustainable growth.

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From Insight to Execution: Smarter Portfolio Management

Product & Service Evaluation

We determine market fit, differentiation, competitive landscape, and customer preferences to evaluate the potential performance of new products and services in the marketplace.

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Portfolio Optimization and Management

We optimize the end-to-end portfolio of products and services and help streamline offerings to ensure focus, profitability, and alignment with strategic business objectives.

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Product and Service Launch Strategy

We create a launch plan that identifies the market and target customer, and defines messaging, channels, and tactics require to connect with the target audience.

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Product and Service Commercialization

We design strategies to manage products and services to maximize lifetime customer value and retention and generate revenue from adjacencies.

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Market Positioning

We dive deep in to the market to understand competitor product attributes, positioning, go-to-market, and pricing to position products for sustainable growth.

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Portfolio Strategy

Accelerate Innovation with Targeted Portfolio Solutions

New Products

Identify, test, and launch innovative products with confidence using market-driven insights, concept validation, and feasibility analysis.

New Products
Brand Strategy

Build a differentiated, customer-centric brand that drives loyalty, trust, and competitive advantage across every touchpoint.

Brand Strategy
Product Optimization

Enhance product performance, alignment, and profitability through strategic portfolio refinement and market-informed innovation.

Product Optimization
Our Benchmarks

Revealing Strategic Insights: Ducker Carlisle's Thorough Benchmarking Approach

Ducker Carlisle hosts benchmarking studies dedicated to OEM parts and service spanning multiple global regions. View our benchmarks below.

Featured Case Studies

Explore how businesses transform challenges into success with data-driven solutions and strategic expertise

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Case Study

Packaging Market Opportunity Assessment

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Aftermarket Filtration Supplier

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Market Entry Example

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Unbiased, Independent Due Diligence for a Global OEM Supplier

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Inorganic Market Entry

Our competitive edge

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Our competitive edge

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“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi

“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi

“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi
Meet our Team

With worldwide coverage and unrivaled experience, we stand ready to support our clients wherever they are.

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Chad Walker

Managing Principal
Chad is a Managing Principal who joined Ducker Carlisle in 2002. Chad has supported and managed projects spanning all aspects of the aftersales business – from inventory management to connected vehicle strategies.
Most recently, he has established himself as an expert in the automotive service space. He has worked closely with numerous import automotive brands to develop and implement innovative strategies for meeting ever-changing customer needs and expectations while maximizing sustainable profit. A lifelong gearhead, Chad brings passion and enthusiasm to every client engagement. Chad enjoys the analytical and critical thinking we face every day in the motor vehicle industry.
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Korin Hasegawa-John

Managing Principal
Korin is a Managing Principal at Ducker Carlisle where he leads the Heavy Truck and Heavy Equipment strategy practice and specializes in aftersales parts and service strategy and operations.
Korin holds a B.A. in Economics and Classics from Tufts University. He has led, managed, and staffed critical engagements across all areas of the aftersales business at Ducker Carlisle for over 12 years. Clients value Korin’s strategic perspective and collaborative, cross-functional approach to sustainably improve aftersales profitability through customer value generation.
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