Our proprietary sales effectiveness approach ensures your company has an optimal sales strategy, designs sales teams and customer engagement approaches to apply the optimal sales strategy, determines the people, skills, and incentives required to implement sales strategy, and defines required sales operations capabilities and processes to support.
Backed by market insight on customer needs, buying processes, market opportunity, and the competitive landscape, we ensure a needs-based needs-based customer segmentation is in place, ensure our priority target segments and growth priorities are clear to the field, value proposition by target segment is well defined, and sales & marketing are well connected.
We design sales processes aligned to customer buying processes and journeys, and build customer, account, and territory planning processes & tools to support execution of sales processes.
We design sales forces to be aligned to and deliver the required customer engagement process, evaluate the optimal number of salespeople, and design sales territories and sales team deployments to optimize salesperson coverage and earning/growth opportunity.
We work with you do develop a sales-focused competency model defining key competencies and performance expectations, and define hiring, training, coaching and professional development processes to build and develop key competencies within the sales team.
We design sales incentive plans which are motivating and aligned with sales strategy, selling roles, and customer engagement processes, set fair and effective sales goals, and define clear and actionable KPIs for sales teams.
We identify the tools, systems, platforms, analytics, data, and pipeline management needed to enable and support sales strategy, customer engagement, sales force design, skills development, and motivation & incentives.
Ducker Carlisle hosts benchmarking studies dedicated to OEM parts and service spanning multiple global regions. View our benchmarks below.
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