Understanding Customer and Competitive Landscape
For over 60 years, Ducker Carlisle has delivered tailored B2B customer research, helping clients uncover market needs, dynamics, and competitive behaviors. We apply this deep expertise to inform pricing strategy, offering customized research across key pricing-related areas.
Targeted Market Research to Drive Pricing Decisions
Customer Needs and Willingness to Pay
We do a wide range of customer research depending on what you want to learn. Research methodologies include in-depth interviews and focus groups as well as statistical survey techniques such as Conjoint, Gabor Granger, Van Westendorph and Max Diff.
Competitive Price Benchmarking
We utilize a variety of techniques to collect current competitive price points including web scraping, mystery shopping and AI based web crawlers, as well as in depth structural interviews to uncover terms and discounting practices.
Market Size and Share
We've helped many clients develop custom market size and share models based on data available in their company and in the industry. Ducker Carlisle has developed proprietary market size and share models for the automotive aftermarket and several industries that sell mostly via consumer credit cards.
Industry Trends
We regularly research significant industry trends impacting new technologies, changing market conditions, new regulatory requirements, and shifting competitive landscapes.
Revealing Strategic Insights: Ducker Carlisle's Thorough Benchmarking Approach
Ducker Carlisle hosts benchmarking studies dedicated to OEM parts and service spanning multiple global regions. View our benchmarks below.
Explore how clients navigate challenges, establish enduring value and achieve success with data-driven insights, and tech-enabled strategic solutions.
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“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”
“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”
“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”
Discover Relevant Services Tailored to Your Business Needs.
Pricing Strategy and Process Transformation
Ducker Carlisle utilizes a fact-based approach to help you determine the best pricing strategies and redesign your pricing processes to optimize margins and grow your business.
Incentive Programs
We design incentive programs that enhance channel partner performance and foster customer loyalty. By embedding desired behaviors into program structures, creating performance metrics, and developing tailored reward systems, we drive measurable results. Our holistic approach aligns stakeholder input, integrates spend across key functions, models financial impacts, and ensures seamless communication, launch, and ongoing monitoring to achieve sustained success.
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AI Pricing Agents
Artificial Intelligence offers a transformational shift in revenue management capabilities. Our Sparkwise Solutions team, which includes former members from Google and other leading AI startups, builds AI pricing agents and technologies to optimize and enhance pricing performance. These applications are custom fit to your organization’s needs and are licensed for continued use when/if needed.
Price Determination Software
Our clients manage millions of price points with a limited organizational footprint. In many cases, managing prices on that scale effectively and efficiently requires price determination software. Ducker Carlisle helps clients identify the best software package for their business, and maximize its potential during or after implementation.
Private Equity Pricing Acceleration
Ducker Carlisle partners with private equity firms to rapidly assess and upgrade pricing performance at portfolio companies. We identify margin expansion opportunities and support implementation across core pricing levers in 8–12 weeks.
Assessment and Roadmap
Our quantitative and qualitative assessments are designed to identify revenue and growth potential, with timelines that are flexible to your organization’s level of need. Ducker Carlisle can rapidly assess your current pricing capabilities, identify quick win improvements, and provide a transformation roadmap to achieve best-in-class results.
Global Consulting, Strategy and M&A Services
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