Strategic Pricing Solutions for Growth and Efficiency
Ducker Carlisle utilizes a fact-based approach to help you determine the best pricing strategies and redesign your pricing processes to optimize margins and grow your business.
Support All Aspects of Pricing for a Wide Variety of Products
Fact-Based Design
Ducker Carlisle uses a market theory validation approach to collect and confirm stakeholder insights, providing a fact-based assessment of market dynamics tailored to your business. This approach supports the development of effective pricing strategies and processes while building stakeholder consensus across the organization.
Base or List Pricing
Determine the base market price for products based on customer-provided value and market competition. We typically move companies from basic cost-plus to market and or value-based pricing, or even dynamic elasticity-based pricing if it’s applicable for your business.
Value-Based Service Pricing
Develop a value-based approach that aligns fees with the tangible outcomes you deliver—such as cost savings, efficiency gains, or performance improvements. Benchmark against market rates, clearly communicate your unique value, and structure fees around results to build trust and maximize profitability.
Channel and Customer Net Pricing
Segment customers based on value to your business and establish pricing and service treatment for individual customer net prices to balance growth and profit goals while limiting channel conflict. Includes price list simplification and the use of MAP strategies and published price lists when applicable.
Bid Quote Pricing
Develop effective bidding and quoting processes. Typically includes levels of authorization, workflow tools, and deal desk management. We also train your sales force on value selling and negotiation effectiveness.
Configured Product Pricing
Most CPQ processes are cost-based. We help you identify which components of your configuration deliver incremental value and can be value-based. We design the methodology and provide the research necessary to price these components and integrate with CPQ process.
Aftersales Parts Pricing
Price hundreds of thousands of parts at all stages of the product lifecycle with widely varying levels of competition. Ducker Carlisle has helped almost every motor vehicle manufacturer price parts over the years and developed most of the methodologies used today.
Aftersales Service Pricing
Design and apply different methodologies for pricing parts, labor, and discounting, along with performance metrics to track effectiveness.
Promotion Effectiveness
Evaluate historical promotions to identify traits of successful promotions. Establish a promotion playbook and key performance indicators to measure success for promotions with particular goals and objectives. Optimize promotion spending based on strategy and lift versus cost.
Revealing Strategic Insights: Ducker Carlisle's Thorough Benchmarking Approach
Ducker Carlisle hosts benchmarking studies dedicated to OEM parts and service spanning multiple global regions. View our benchmarks below.
Explore how clients navigate challenges, establish enduring value and achieve success with data-driven insights, and tech-enabled strategic solutions.
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“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”
“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”
“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”
Discover Relevant Services Tailored to Your Business Needs.
Incentive Programs
We design incentive programs that enhance channel partner performance and foster customer loyalty. By embedding desired behaviors into program structures, creating performance metrics, and developing tailored reward systems, we drive measurable results. Our holistic approach aligns stakeholder input, integrates spend across key functions, models financial impacts, and ensures seamless communication, launch, and ongoing monitoring to achieve sustained success.
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AI Pricing Agents
Artificial Intelligence offers a transformational shift in revenue management capabilities. Our Sparkwise Solutions team, which includes former members from Google and other leading AI startups, builds AI pricing agents and technologies to optimize and enhance pricing performance. These applications are custom fit to your organization’s needs and are licensed for continued use when/if needed.
Market Research
For over 60 years, Ducker Carlisle has delivered tailored B2B customer research, helping clients uncover market needs, dynamics, and competitive behaviors. We apply this deep expertise to inform pricing strategy, offering customized research across key pricing-related areas.
Price Determination Software
Our clients manage millions of price points with a limited organizational footprint. In many cases, managing prices on that scale effectively and efficiently requires price determination software. Ducker Carlisle helps clients identify the best software package for their business, and maximize its potential during or after implementation.
Private Equity Pricing Acceleration
Ducker Carlisle partners with private equity firms to rapidly assess and upgrade pricing performance at portfolio companies. We identify margin expansion opportunities and support implementation across core pricing levers in 8–12 weeks.
Assessment and Roadmap
Our quantitative and qualitative assessments are designed to identify revenue and growth potential, with timelines that are flexible to your organization’s level of need. Ducker Carlisle can rapidly assess your current pricing capabilities, identify quick win improvements, and provide a transformation roadmap to achieve best-in-class results.
Global Consulting, Strategy and M&A Services
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