The rigorous examination of your brand’s visibility, reputation and trust position unlocks the true values and beliefs associated with your brand and reveals whether or not your organization is delivering on its brand promise. Successful brand research follows the buying journey from need generation up-funnel to post-purchase recommendation and loyalty. Ducker Carlisle’s brand consultants excel in all research methods required to thoroughly examine perceptions, motivators, and reasons to believe in a brand. We deliver unparalleled insights so you can design a brand strategy built on trust and unique brand values and fulfill your brand promise to your customers.
Our consultants delve deep into the relationship journey and buying process to ensure coverage of all possible touchpoints with your brand. We examine the market and competitive landscape to pinpoint opportunities and gaps that can elevate your brand's equity position.
Through multiple research methods applied throughout the relationship journey including exploratory, qualitative research and quantitative metrics and benchmarks, we uncover insights into customer beliefs, perceptions, needs, and pain points related to your brand. True values and beliefs that underpin trust emerge, and improvement gaps and opportunities are revealed.
We assess awareness of and familiarity with your brand and the characteristics and reputation associated with your brand. We then align research insights with your current brand positioning and messaging to uncover opportunities for change and improvement.
Brand performance relative to key values, customer purchase and loyalty drivers is measured, and competitive performance analyses are performed. Defining your unique value proposition (UVP) and establishing a strategic brand position relative to competitors sets the stage for brand differentiation and builds the runaway for future success.
Research insights are pivotal in crafting a compelling brand story and customer-centric messaging that resonates with your target audience. This messaging links all corporate communications and presents a unified brand message at every touchpoint with your market.
Brand health and equity research begins with a baseline measurement. Data analysis is thorough, and insights are stratified by factors driving behavior such as segments, sophistication, competitive pressures, and purchase history. Through facilitated action planning and collaboration, priorities for improvement, investment, and monitoring are established.
The baseline program serves as the foundation for ongoing measurement. Success of the refined or new brand strategy is monitored including areas of competitive advantage and deficiencies to address. With multi-year data, we performance correlation analysis with business performance to measure success and return on investment.
Ducker Carlisle hosts benchmarking studies dedicated to OEM parts and service spanning multiple global regions. View our benchmarks below.
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