Brand Health and Equity Assessment

Ensure Fulfillment of Your Brand Promise with Strategic Brand Research

The rigorous examination of your brand’s visibility, reputation and trust position unlocks the true values and beliefs associated with your brand and reveals whether or not your organization is delivering on its brand promise. Successful brand research follows the buying journey from need generation up-funnel to post-purchase recommendation and loyalty. Ducker Carlisle’s brand consultants excel in all research methods required to thoroughly examine perceptions, motivators, and reasons to believe in a brand. We deliver unparalleled insights so you can design a brand strategy built on trust and unique brand values and fulfill your brand promise to your customers.

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Refine Strategies, Enhance Equity and Empower Your Brand

Understand the Journey with Your Brand

Our consultants delve deep into the relationship journey and buying process to ensure coverage of all possible touchpoints with your brand. We examine the market and competitive landscape to pinpoint opportunities and gaps that can elevate your brand's equity position.

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Apply Multi-Faceted Research Solutions

Through multiple research methods applied throughout the relationship journey including exploratory, qualitative research and quantitative metrics and benchmarks, we uncover insights into customer beliefs, perceptions, needs, and pain points related to your brand. True values and beliefs that underpin trust emerge, and improvement gaps and opportunities are revealed.

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Examine Brand Visibility and Perceptions

We assess awareness of and familiarity with your brand and the characteristics and reputation associated with your brand. We then align research insights with your current brand positioning and messaging to uncover opportunities for change and improvement.

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Analyze Brand Performance

Brand performance relative to key values, customer purchase and loyalty drivers is measured, and competitive performance analyses are performed. Defining your unique value proposition (UVP) and establishing a strategic brand position relative to competitors sets the stage for brand differentiation and builds the runaway for future success.

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Define Brand Messaging

Research insights are pivotal in crafting a compelling brand story and customer-centric messaging that resonates with your target audience. This messaging links all corporate communications and presents a unified brand message at every touchpoint with your market.

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Establish Baseline Analysis

Brand health and equity research begins with a baseline measurement. Data analysis is thorough, and insights are stratified by factors driving behavior such as segments, sophistication, competitive pressures, and purchase history. Through facilitated action planning and collaboration, priorities for improvement, investment, and monitoring are established.

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Monitor Success

The baseline program serves as the foundation for ongoing measurement. Success of the refined or new brand strategy is monitored including areas of competitive advantage and deficiencies to address. With multi-year data, we performance correlation analysis with business performance to measure success and return on investment.

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Our Benchmarks

Revealing Strategic Insights: Ducker Carlisle's Thorough Benchmarking Approach

Ducker Carlisle hosts benchmarking studies dedicated to OEM parts and service spanning multiple global regions. View our benchmarks below.

Featured Case Studies

Explore how clients navigate challenges, establish enduring value and achieve success with data-driven insights, and tech-enabled strategic solutions.

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Packaging Market Opportunity Assessment

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Aftermarket Filtration Supplier

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Market Entry Example

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Unbiased, Independent Due Diligence for a Global OEM Supplier

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Inorganic Market Entry

Our competitive edge

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Our competitive edge

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“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi

“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi

“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi
Meet our Team

With worldwide coverage and unrivaled experience, we stand ready to support our clients wherever they are.

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