Brand Research

Strategic Brand Research for Informed Decision-Making

Strategic brand research combines deep analysis and tailored insights to help businesses better understand their market positioning, audience perception, and competitive landscapes. By leveraging advanced tools and methodologies, we uncover patterns, opportunities, and threats that empower you to make informed decisions confidently.

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Strategic Intelligence to Refine, Reposition, and Empower Your Brand

Market Analysis

Our consultants delve deep into the market landscape, conducting competitor analysis to pinpoint opportunities and gaps that can elevate your brand's presence.

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Customer Research

Through surveys, focus groups, interviews, and social listening, we uncover invaluable insights into customer perceptions, needs, and pain points related to your brand, shaping customer-centric strategies.

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Brand Perception Audits

We assess how your brand is perceived by the target audience, identifying strengths, weaknesses, and areas for improvement to enhance brand reputation.

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Brand Positioning Analysis

Defining your unique selling proposition (USP) and establishing a strategic brand positioning relative to competitors, setting the stage for effective differentiation.

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Brand Messaging Development

Crafting a compelling brand narrative that resonates with your target audience, ensuring consistent and impactful communication.

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Competitive Analysis

Detailed evaluations of the competitive landscape, including benchmarking, strengths and weaknesses analysis, and strategy reviews.

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Data Analysis and Reporting

Harness the power of data to monitor pricing performance, pinpoint areas for improvement, and make informed pricing adjustments, driving sustained growth and profitability.

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Our Benchmarks

Revealing Strategic Insights: Ducker Carlisle's Thorough Benchmarking Approach

Ducker Carlisle hosts benchmarking studies dedicated to OEM parts and service spanning multiple global regions. View our benchmarks below.

Featured Case Studies

Explore how businesses transform challenges into success with data-driven solutions and strategic expertise

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Packaging Market Opportunity Assessment

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Aftermarket Filtration Supplier

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Market Entry Example

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Unbiased, Independent Due Diligence for a Global OEM Supplier

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Inorganic Market Entry

Our competitive edge

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Our competitive edge

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“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi

“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi

“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi
Meet our Team

With worldwide coverage and unrivaled experience, we stand ready to support our clients wherever they are.

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Chris Fisher

Managing Principal
Chris Fisher is a Managing Principal at Ducker Carlisle where he is responsible for Global Commercial Team while also leading the firms Building and Construction industry practice.
Chris holds a Bachelor of Science in Industrial Management from Purdue University and an MBA with specialization in global economics from Indiana University. Prior to Ducker Carlisle, Chris served as a Director of Market Development for a British holding company traded on the FTSE 100. Today, he specializes commercial growth strategies for businesses and transaction support for Private Equity firms. Client’s value his 25 years of industry experience and his actionable solutions for organic and inorganic growth. Chris is an active participant and speaker among many industry groups, has testified as an expert before the Federal Trade Commission and often presents at analyst days and board meetings.
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Eliza Johnson

Managing Principal
Eliza is a Managing Principal at Ducker Carlisle where she leads the Insights benchmarking and survey practices. Eliza holds a Bachelor of Science degree from Tufts University and an MBA from The University of Chicago Booth School of Business.
She has 11 years of experience in the motor vehicle industry and unique expertise in automotive service. Prior to her work in overseeing multi-client benchmark studies and industry-syndicated surveys, she led many key strategy initiatives with Ducker Carlisle’s automotive and heavy truck clients. Clients value Eliza’s leadership, organization, and perspective in growing their aftersales business.
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Discover Relevant Services Tailored to Your Business Needs.

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Connect with us to leverage decades of experience and turn your goals into results.

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