Gain Deeper, Rapid Insights through Curated Online Research Communities
Ducker Carlisle’s online research communities deliver real-time insights and a deeper understanding of how customers, partners and relevant market stakeholders think, behave, evaluate and buy products and services. Their needs, preferences, and challenges are discussed in a closed and secure online network of members. Facilitated discussions with community members produce profound insights to inform a broad range of business decisions from early-stage product development, and marketing campaigns to anticipated trends and challenges changing the way customers manage their own business decisions.
Build Direct Route to Your Customers and Benefit from Real-time, In-depth Insights
Curate an Online Community to Meet Business Objectives
We partners with clients seeking to increase access to their customers and achieve more efficient methods to understand customer and market behavior. We design and implement online communities based on clients’ business objectives and establish a fast and efficient route to on-going and in-depth insights.
Design and Implement
From concept to implementation, our online community experts design a digital space that reflects the values of our clients, and the purpose of the communities. Structured and unstructured research techniques tailored to the online platform are planned for members based on clients’ business objectives and priorities. Members participate and engage with their peers in a closed and secure network.
Collaborate with Community Members
Our expert community managers specialize in fostering collaboration and ongoing engagement among members, who often represent a cross section of market stakeholders and diverse perspectives. While clients receive fast and deep insights, community members learn from engaging discussions and multi-layered research exercises, reinforcing engagement.
Build Lasting Relationships
Online research communities naturally act as brand and relationship builders. Clients seek to listen and learn from customers and then innovate and advance based on these learnings to better serve customers. Imagine engaging with customers during the early stages of innovation or, while a marketing campaign is being designed, and then using this powerful feedback to modify, advance or iterate in real-time. This is the power of online communities.
Inform Decision Making
Our community managers are well trained to design, facilitate and most importantly, understand the meaning of in-depth insights gathered through online communities. We apply this understanding to support clients’ decision making in real-time as well as through ongoing strategic analyses. We also track engagement of community members, results of research techniques and adapt as needed to maximize results and community investments for long-term value delivery.
Revealing Strategic Insights: Ducker Carlisle's Thorough Benchmarking Approach
Ducker Carlisle hosts benchmarking studies dedicated to OEM parts and service spanning multiple global regions. View our benchmarks below.
Explore how clients navigate challenges, establish enduring value and achieve success with data-driven insights, and tech-enabled strategic solutions.
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“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”
“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”
“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”
Discover Relevant Services Tailored to Your Business Needs.
Benchmarking
Gain a competitive edge with proven insights and precise benchmarking to assess performance, solve challenges, and drive growth.
Industry Syndicated Surveys
Ducker Carlisle offers a comprehensive array of annual surveys covering a wide range of topics related to customer and employee sentiment. These surveys are designed to assist in understanding and addressing mission-critical aspects of businesses.
Market Opportunity Analysis
Accurate demand, size and forecast analyses with rigorous reviews of Total Addressable Market (TAM), Served Addressable Market (SAM); Includes client-focused segmentation across markets, products and geographies including growth scenarios and runway opportunity analysis.
Market and Customer Segmentation Analysis
Definition of criteria that produce similarities across segments or clusters such as business goals, management policies, psychographics (interests and values), buying behavior, competency, competitive forces, ensures precision in targeted marketing, product development and customer experience strategies; Quantification of segments supports prioritization of business investments.
Channel and Route to Market Analysis
Extensive product flow, value chain and channel research to examine how companies deliver products and services to customers; Encompasses the overall strategy for reaching target markets and volume through specific channels. Results enable businesses to optimize distribution channels, improve customer experience, and ultimately increase sales and profitability.
Competitive Landscape Analysis
Robust assessment and mapping of the competitive landscape includes go-to-market strategies, product and service portfolios, operating locations, competencies, and market share trends; Involves thorough reviews of competitive growth strategies including organic and inorganic priorities.
Customer Experience, Satisfaction and Loyalty
Discovery of true satisfaction and loyalty drivers through detailed needs analysis, mapping unique purchase journeys, defining value drivers and triggers for customer acquisition and retention. Assessment of performance in meeting customers’ stated and latent needs combines advanced research methods and tech-enabled analytics leading to insights and strategies to enhance your customers’ experience.
Brand Health and Equity Assessment
Examination of brand health and equity through the relationship and buying journey from need generation to post-purchase recommendation and loyalty; In-depth insights about brand performance relative to unique values, and reasons to believe in a brand lead to successful brand strategies for today and designed for growth tomorrow.
New Product Development and Innovation Research
New product and innovation research powers the development process, allowing clients to innovate with precision and confidence; Encompasses tailored research and actionable insights at each stage to guide the development of products and services that exceed market demands and customer expectations.
Global Consulting, Strategy and M&A Services
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