New Product Research

Transform Ideas into Market-Ready Solutions with Expert Research

Embark on a journey of innovation and success with Ducker Carlisle, where our seasoned New Product Research consultants are dedicated to steering businesses towards developing groundbreaking new products. By conducting meticulous market research, our consultants delve into customer needs, market gaps, and competitor landscapes, providing invaluable insights to guide the design, development, and successful launch of new products that resonate with the market and exceed customer expectations.

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Fuel Innovation with Strategic New Product Research

Market Analysis

Thoroughly examine market trends, competitor pricing, and customer segmentation to identify key opportunities for price optimization that align with broader commercial goals.

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Competitive Analysis

We identify and evaluate key competitors within the market and analyzing their strengths and weaknesses to identify potential opportunities.

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Customer Research

Through surveys, focus groups, interviews, and social listening, we uncover invaluable insights into customer perceptions, needs, and pain points related to your brand, shaping customer-centric strategies.

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Concept Testing

We develop and test various product concepts with potential customers to gauge interest, viability, and preferred features, providing critical insights to refine and optimize your new product idea.

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Product Positioning

Our consultants define the unique value proposition of your new product and identify the ideal target market to ensure effective positioning and messaging that resonates with customers.

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Feasibility Analysis

We evaluate the technical feasibility, production costs, and potential profitability of your new product idea, providing a comprehensive assessment to guide decision-making.

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Market Entry Strategy

Collaboratively, we develop a strategic plan for launching your new product, encompassing marketing channels, pricing strategies, and optimal distribution channels for a successful market entry.

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New Product Research

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Our Benchmarks

Revealing Strategic Insights: Ducker Carlisle's Thorough Benchmarking Approach

Ducker Carlisle hosts benchmarking studies dedicated to OEM parts and service spanning multiple global regions. View our benchmarks below.

Featured Case Studies

Explore how businesses transform challenges into success with data-driven solutions and strategic expertise

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Packaging Market Opportunity Assessment

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Aftermarket Filtration Supplier

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Market Entry Example

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Unbiased, Independent Due Diligence for a Global OEM Supplier

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Inorganic Market Entry

Our competitive edge

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Our competitive edge

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“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi

“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi

“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi
Meet our Team

With worldwide coverage and unrivaled experience, we stand ready to support our clients wherever they are.

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Eliza Johnson

Managing Principal
Eliza is a Managing Principal at Ducker Carlisle where she leads the Insights benchmarking and survey practices. Eliza holds a Bachelor of Science degree from Tufts University and an MBA from The University of Chicago Booth School of Business.
She has 11 years of experience in the motor vehicle industry and unique expertise in automotive service. Prior to her work in overseeing multi-client benchmark studies and industry-syndicated surveys, she led many key strategy initiatives with Ducker Carlisle’s automotive and heavy truck clients. Clients value Eliza’s leadership, organization, and perspective in growing their aftersales business.
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Chris Fisher

Managing Principal
Chris Fisher is a Managing Principal at Ducker Carlisle where he is responsible for Global Commercial Team while also leading the firms Building and Construction industry practice.
Chris holds a Bachelor of Science in Industrial Management from Purdue University and an MBA with specialization in global economics from Indiana University. Prior to Ducker Carlisle, Chris served as a Director of Market Development for a British holding company traded on the FTSE 100. Today, he specializes commercial growth strategies for businesses and transaction support for Private Equity firms. Client’s value his 25 years of industry experience and his actionable solutions for organic and inorganic growth. Chris is an active participant and speaker among many industry groups, has testified as an expert before the Federal Trade Commission and often presents at analyst days and board meetings.
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