Transform Ideas into Market-Ready Solutions with Expert Research
Embark on a journey of innovation and success with Ducker Carlisle, where our seasoned New Product Research consultants guide clients through the full product development cycle. From early-stage ideas and concepts to commercialization strategies, Ducker Carlisle conducts relevant research to inform ‘Go/No Go’ decisions. Partnering with Ducker Carlisle results in speed to market with new products and services, and every R&D dollar spent produces innovative features, functionality and sustained competitive advantage.
Fuel Innovation with Strategic New Product Research
Customize Research Objectives for Each Development Stage
New product development begins with ideas and concepts that feed the innovation funnel. Strategic research tailored to each stage of the NPD cycle addresses key objectives required to confidently proceed to the next stage of development. Our experts collaborate with your team to design a sustainable NPD process for your organization.
Examine Market & Competitive Dynamics
Every development stage requires elements of market and competitive analysis. Understanding market conditions, potential opportunities, competitive offerings, and gaps relative to needs runs through each research phase with detail and precision deepening at each research phase.
Conduct In-depth Customer Research
Understanding customer needs, latent needs, and pain points throughout the customer journey are crucial starting points to inspire innovation. We deploy comprehensive qualitative research methods to test concepts and gauge interest, viability, and preferred features. Quantitative research follows, with a deep assessment of feasibility, potential pricing, and opportunities.
Position New Products for Success
Our consultants define the unique value proposition of your new product or service and identify the ideal target market to ensure effective positioning and messaging that resonates with customers.
Perform Feasibility Analysis
We collaborate with your team to evaluate the technical feasibility, production costs, and potential profitability of your new product/service offering, providing a comprehensive assessment to guide decision-making.
Plan for Market Entry
Collaboratively, we develop a strategic launch plan for your new product or service, encompassing opportunity size and growth, sales and marketing channels, pricing strategies, and optimal distribution channels for successful commercialization.
Revealing Strategic Insights: Ducker Carlisle's Thorough Benchmarking Approach
Ducker Carlisle hosts benchmarking studies dedicated to OEM parts and service spanning multiple global regions. View our benchmarks below.
Explore how clients navigate challenges, establish enduring value and achieve success with data-driven insights, and tech-enabled strategic solutions.
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“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”
“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”
“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”
Discover Relevant Services Tailored to Your Business Needs.
Benchmarking
Gain a competitive edge with proven insights and precise benchmarking to assess performance, solve challenges, and drive growth.
Industry Syndicated Surveys
Ducker Carlisle offers a comprehensive array of annual surveys covering a wide range of topics related to customer and employee sentiment. These surveys are designed to assist in understanding and addressing mission-critical aspects of businesses.
Market Opportunity Analysis
Accurate demand, size and forecast analyses with rigorous reviews of Total Addressable Market (TAM), Served Addressable Market (SAM); Includes client-focused segmentation across markets, products and geographies including growth scenarios and runway opportunity analysis.
Market and Customer Segmentation Analysis
Definition of criteria that produce similarities across segments or clusters such as business goals, management policies, psychographics (interests and values), buying behavior, competency, competitive forces, ensures precision in targeted marketing, product development and customer experience strategies; Quantification of segments supports prioritization of business investments.
Channel and Route to Market Analysis
Extensive product flow, value chain and channel research to examine how companies deliver products and services to customers; Encompasses the overall strategy for reaching target markets and volume through specific channels. Results enable businesses to optimize distribution channels, improve customer experience, and ultimately increase sales and profitability.
Competitive Landscape Analysis
Robust assessment and mapping of the competitive landscape includes go-to-market strategies, product and service portfolios, operating locations, competencies, and market share trends; Involves thorough reviews of competitive growth strategies including organic and inorganic priorities.
Customer Experience, Satisfaction and Loyalty
Discovery of true satisfaction and loyalty drivers through detailed needs analysis, mapping unique purchase journeys, defining value drivers and triggers for customer acquisition and retention. Assessment of performance in meeting customers’ stated and latent needs combines advanced research methods and tech-enabled analytics leading to insights and strategies to enhance your customers’ experience.
Brand Health and Equity Assessment
Examination of brand health and equity through the relationship and buying journey from need generation to post-purchase recommendation and loyalty; In-depth insights about brand performance relative to unique values, and reasons to believe in a brand lead to successful brand strategies for today and designed for growth tomorrow.
Online Research Communities
Rapid, real-time insights about how customers, partners and relevant market stakeholders think, behave, and evaluate products and services through curated online research communities; Inform a broad range of business decisions with innovative community networks from early-stage product development, and marketing campaigns to anticipated trends and challenges impacting how customers manage their own businesses.
Global Consulting, Strategy and M&A Services
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