Segmentation

Discover Precision: Transform Your Strategy with Smarter Segmentation

Ducker Carlisle empowers organizations with advanced segmentation solutions that deliver actionable insights, enabling you to understand, target, and engage your audience with precision. By combining innovative technology, data-driven analysis, and a collaborative approach, we design strategies that optimize your resources and elevate your outcomes. Let us help you unlock growth opportunities and achieve measurable impact with our tailored segmentation solutions.

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Smarter Segmentation for Smarter Business Decisions

Data Analysis

We excel in gathering and analyzing customer data from various sources such as CRM systems, website interactions, and surveys to identify patterns and key segmentation variables, providing the foundation for targeted strategies.

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Segmentation Strategy Development

Our consultants define the most relevant segmentation criteria based on business goals, including demographics, psychographics (interests and values), behavior (purchase frequency), and geographic location, ensuring precision in customer targeting.

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Segment Profiling

We create detailed descriptions of each customer segment, capturing their needs, motivations, pain points, and preferred communication channels, allowing for personalized and impactful marketing strategies.

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Targeted Marketing Plan Creation

Leveraging segmentation insights, we develop customized marketing campaigns, product offerings, and pricing strategies for each identified segment, optimizing customer engagement.

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Performance Monitoring and Optimization

Our consultants are dedicated to tracking the effectiveness of segmentation strategies, identifying areas for improvement, and fine-tuning segmentation criteria as needed for continuous success.

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Segmentation

Turn Customer Insights Into Tangible Results and Loyalty

Communities

The Future is Connected: Leveraging the Potential of Communities

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Communities
Our Benchmarks

Revealing Strategic Insights: Ducker Carlisle's Thorough Benchmarking Approach

Ducker Carlisle hosts benchmarking studies dedicated to OEM parts and service spanning multiple global regions. View our benchmarks below.

Featured Case Studies

Explore how clients navigate challenges, establish enduring value and achieve success with data-driven insights, and tech-enabled strategic solutions.

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Case Study

Packaging Market Opportunity Assessment

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Case Study

Aftermarket Filtration Supplier

Case Study

Market Entry Example

Case Study

Unbiased, Independent Due Diligence for a Global OEM Supplier

Case Study

Inorganic Market Entry

Our competitive edge

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Our competitive edge

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“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi

“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi

“Ducker Carlisle are the only true experts in this sector. They understood our needs better than we did and have been instrumental in getting our project across the line.”

Christine Baker
Head of Global Ops
Audi
Meet our Team

With worldwide coverage and unrivaled experience, we stand ready to support our clients wherever they are.

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Eliza Johnson

Managing Principal
Boston, MA, USA
Eliza is a Managing Principal at Ducker Carlisle where she leads the Insights benchmarking and survey practices. Eliza holds a Bachelor of Science degree from Tufts University and an MBA from The University of Chicago Booth School of Business.
Eliza holds a Bachelor of Science degree from Tufts University and an MBA from The University of Chicago Booth School of Business. She has over 13 years of experience in the motor vehicle industry and unique expertise in automotive service. Prior to her work in overseeing multi-client benchmark studies and industry-syndicated surveys, she led many key strategy initiatives with Ducker Carlisle’s automotive and heavy truck clients. Clients value Eliza’s leadership, organization, and perspective in growing their aftersales business.
Strategic Intelligence

Chris Fisher

Managing Principal
Troy, Michigan, USA
Chris Fisher is a Managing Principal at Ducker Carlisle where he is responsible for the Global Commercial Team while also leading the firm's Building and Construction industry practice.
Chris holds a Bachelor of Science in Industrial Management from Purdue University and an MBA with specialization in global economics from Indiana University. Prior to Ducker Carlisle, Chris served as a Director of Market Development for a British holding company traded on the FTSE 100. Today, he specializes commercial growth strategies for businesses and transaction support for private equity firms. Client’s value his 25 years of industry experience and his actionable solutions for organic and inorganic growth. Chris is an active participant and speaker among many industry groups, has testified as an expert before the Federal Trade Commission and often presents at analyst days and board meetings.
Consulting - Commercial Excellence
Consulting - Growth Strategy
Strategic Intelligence
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Discover Relevant Services Tailored to Your Business Needs.

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Ready to accelerate growth? Connect with us to leverage decades of experience and turn your business goals into superior results.

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